Spring 2011 Photo Shoot

5/4/2011Spring 2011 Photo Shoot

Paris

I’m on-set at our photo shoot capturing our new lines: swimwear, weightless tees, drape and more seamless essentials.

Photo shoots are precisely planned events orchestrated around a vision that came months beforehand.

We started with ideas that flowed into design, maneuvered into development and production and culminated with finished products.

 

So, by the time we’re on-set, like today, we’re witnessing the culmination of many hours of dedication and teamwork. And if we’re lucky, as the photographer shoots, the music plays and the model does her thing, we watch our vision come to life before us and revel in our accomplishments.

 

It’s a great day.

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