The Seamless Maternity Favorites

maternity seamless bestsellers
From the moment her belly pops to the early morning feedings, mom loves the super smoothing powers and 360 degree stretch of seamless technology.
Here are her seamless maternity favorites, starting with our all-time bestseller…
bestsellers bellaband
Slip it on, adjust over your unbuttoned pants, and get back to your day. 
Maternity Leggings Bestsellers
Start the layering process here by smoothing out your new curves in super soft fashion.  
Maternity Tank Bestsellers
Ruching in all the right places flatters a growing bump and after baby curves. 
nursing bra bestsellers
The support you’ll need paired with super-stretch to adjust to your changing shape.



FAQ: What’s a Bellaband?

It’s a question we hear a lot.
Bellaband is a seamless, stretchy tube worn around your waist, designed to hold up unbuttoned pants…and no one has to know. Bellaband allows you to keep wearing your pre-pregnancy pants longer, so don’t put aside your favorite pair of jeans just because your belly has popped! 
Here’s how to make the most of Bellaband throughout your entire pregnancy and then again after baby arrives:
1. Just Pregnant: Bellaband is perfect for easing out of pre-pregnancy pants. Wear it over unbuttoned jeans – no one can tell! Its no-slip silicone strip will keep it in place all day long, so no uncomfortable slipping and sliding. 
2. Really Pregnant: You can wear Bellaband folded over to cover undone pants, or pull it up over your belly to support a growing bump. Either way, you’ll keep your belly comfortable. 
bellaband up
3. After Baby: Bellaband makes the transition back to pre-pregnancy pants easy: use it with snug jeans or loose maternity pants as you get back to your pre-pregnancy shape. 
Want to learn more and see the Bellaband in action? Watch this how-to video, narrated by our fearless leader, Ingrid.

Throwback Thursday // Oh Joy!

We were so thrilled to hear that Oh Joy!’s party collection will be available in Target stores in March! We spend a lot of time pining after her amazing party planning photography and can’t wait to buy, literally, everything we can get our hands on. 
Here’s a trip down memory lane to Joy’s time with the Bellaband back in 2011. Cute as ever.